The national tourism body recently announced Korea’s new travel slogan.

The new slogan that has replaced “Dynamic Korea” and “Sparkling Korea” is “Imagine your Korea.”

Adding an explanation to seemingly self-explanatory motto, the Korea Tourism Organization said that it focuses on Korea’s hidden cultural appeal to foreigners.

“Now we ask foreigners to come and discover the diverse charms of Korea,” Byun Choo-suk said in a recent interview with The Korea Herald.

By Ro Ji-woong (jamesro@heraldcorp.com)